Selected works, fragments & frames.
MarinaMarkus
Senior UX/UI Designer
Photography → Interfaces. Twelve years of framing light, six years of framing logic.
Complex doesn't have to be complicated.
Behind every great user experience is a lot of hidden complexity. My job is to do the heavy lifting: untangling messy workflows and transforming them into intuitive, accessible products that feel entirely obvious to the user. With roots in photography and visual storytelling, I bring a sharp eye for composition, hierarchy, and human emotion to digital design, but I always ground my work in research and business objectives. I love partnering closely with developers and product teams to build scalable solutions that look beautiful and work flawlessly for real people.
Timeless elegance, exceptional craftsmanship
Bucherer AG
Simplifying complex systems into experiences aligned with the brand's premium positioning.
→ Brief overviewReinventing fitness
ABC Fitness · App Redesign
Full redesign of a large-scale fitness platform, new visual language and a design system built to scale across hundreds of clubs.
→ Case studyEffortlessly increasing customer base
ABC Fitness · B2B2C
Designing a referral program that gave gym owners a new way to expand their member base, grounded in user research.
→ Case studyFor the love of dog
Kroon Studio
Research and proposal for a platform dedicated to reducing dog abandonment and promoting adoption.
→ Case studyHere & There
Snapshots
Web and app designs across different clients, briefs and moments — presented as screens, not stories.
→ Browse Work that
gets noticed.
Best of Swiss Apps 2025
Two bronze medals, one for Design, one for User Experience. Awarded to the Bucherer app, alongside a small, very talented team. Not bad for someone who started with a camera.
Design
Bucherer · Best of Swiss Apps
User Experience
Bucherer · Best of Swiss Apps
Words from
my colleagues.
Marina's work reflects a deep understanding of user-centered design principles and strong aesthetic appeal, consistently enhancing user satisfaction across our platform.
Chancey Toombs
Product Manager, ABC Financial Services
She was the first designer who actually asked if we could implement it on the backend — that mindset changed everything about how we collaborate.
Luka Lovre
Backend Developer, ABC Fitness
Marina was instrumental in creating white-labeled solutions for 100,000+ users. Her design vision and attention to detail elevated every product she touched.
Kyler Hollway
Director of Product, ABC Fitness
Marina brings exceptional value to every project. Her ability to align user needs with business goals while maintaining design excellence is truly rare.
Miriam Zumstein
Business Solutions & Innovation, Bucherer AG
Marina digs into problem spaces with passion, transparency, and user-centered focus — while handling feedback with grace. A genuine collaborator.
Ana Kaloperovic
Lead UX/UI Designer, Kroon Studio
Consistently impressed by her creativity, attention to detail, and ability to translate complex concepts into elegant, functional designs.
Nikola Bojanovic
Software Engineer, ABC Fitness
Marina's work reflects a deep understanding of user-centered design principles and strong aesthetic appeal, consistently enhancing user satisfaction across our platform.
Chancey Toombs
Product Manager, ABC Financial Services
She was the first designer who actually asked if we could implement it on the backend — that mindset changed everything about how we collaborate.
Luka Lovre
Backend Developer, ABC Fitness
Marina was instrumental in creating white-labeled solutions for 100,000+ users. Her design vision and attention to detail elevated every product she touched.
Kyler Hollway
Director of Product, ABC Fitness
Marina brings exceptional value to every project. Her ability to align user needs with business goals while maintaining design excellence is truly rare.
Miriam Zumstein
Business Solutions & Innovation, Bucherer AG
Marina digs into problem spaces with passion, transparency, and user-centered focus — while handling feedback with grace. A genuine collaborator.
Ana Kaloperovic
Lead UX/UI Designer, Kroon Studio
Consistently impressed by her creativity, attention to detail, and ability to translate complex concepts into elegant, functional designs.
Nikola Bojanovic
Software Engineer, ABC Fitness
If something caught your eye,you know where to find me.
themarinamarkus@gmail.com